Baiera Wellness Products Announces New Marketing Alliance With Walmart As Part of Continued Explosive Growth For Its High In-Demand Products

June 28 04:53 2019
Baiera Wellness Products Announces New Marketing Alliance With Walmart As Part of Continued Explosive Growth For Its High In-Demand Products

San Diego – Baiera Wellness Products dba step2health announced today that it has entered into a non-exclusive alliance with Walmart to sell the company’s increasingly sought after step2bed products online through

The alliance is remarkable because Baiera Wellness Products is a small San Diego-based family run business, and Walmart is the largest retailer in the world. Perhaps more remarkable is the fact that Walmart approached Baiera Wellness to sell the company’s flagship step2bed product through its online division rather than the other way around.

“I was initially contacted by Walmart’s category buyer after he had been reviewing a wide variety of products in the fall prevention category,” Founder Vince Baiera recalls.  “At first I wasn’t convinced that the inquiry was real.  After all, we only first came up with the step2bed idea less than two years ago – to help prevent falls among seniors experiencing difficulties with getting in and out of bed at night.  The vast majority of our resulting sales have been coming through our placement of them on Amazon, Ebay, and our company website…”

“…But after speaking with the buyer at Walmart, I realized he had been seriously looking into the efficacy of our unique product as of early 2019.  Thereafter, the entire Walmart category buyers team conducted an exhaustive follow-up review of our prior sales as well as step2bed’s future potential, and they felt our solution was a great way to serve their shoppers.”

The alliance between step2health and Walmart was finalized in late May. The step2bed is now being offered in the Bedroom Safety Section of Walmart’s website.  It also comes complete with a two-day shipping guarantee, nationwide.

“We’ve since been receiving ongoing guidance and support from Walmart’s team through supportive phone calls and advice,” Vince observes with pride. “Walmart’s comprehensive automated system and its people who have come together to help streamline business have been a pleasure to work with – and its proof positive why the company continues to remain Number One in the retail industry,” Vince notes.

Beyond his flagship step2bed product, Vince has been working on related product expansion lines to include new step2tub and step2shower support tools for senior and the disabled, and sees the future for his product lines as being extremely bright. To keep up with growing demand, he has recently added three new area team members and able to offer San Diego locals employment.

Recently, Baiera Wellness Products signed another new agreement with the  large online retailer, Vitality Medical.  The step2bed fall prevention solution is also being distributed through such quality retailers as Harmony Home Medical Supply & Mobility Pro. The company has further been approached by major big box stores, and sales have further expanded internationally, with a growing number of dealers selling step2bed devices in Mexico. 

The step2bed solution can also be found online at Amazon, Ebay, and on Vince’s own company website:

Baiera Wellness Products continues to pursue opportunities to sell step2bed domestically and internationally through online retailers who are looking to grow their business through quality  innovative products to support seniors.  Best of all,  it remains committed to “most advantageous pricing” policies to insure it treats its retailers with fundamental fairness in the marketplace.

For more information about step2bed, visit:


Vince Baiera began his career working as an ICU Nurse at The prestigious Cleveland Clinic and Duke University Hospital in the Cardiac ICU. After working as a traveling ICU Nurse and visiting numerous countries to expand his skills and knowledge, Vince ultimately decided to move on from nursing to pursue healthcare consulting and teaching. 

After teaching at Central Nursing College in Los Angeles, Vince decided to start Baiera Wellness Products, a wellness product development company designed to create solutions to support keeping seniors able and independent.


What started small, with a single discount store and the simple idea of selling more for less, has grown over the last 50 years into the largest retailer in the world. Each week, over 275 million customers and members visit more than 11,300 Walmart stores under 58 banners in 27 countries, with e Commerce websites in 10 countries. With fiscal year 2019 revenue of $514.4 billion, Walmart employs over 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. The company is based in Bentonville, Arkansas.

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