Foodtech Start-up Implements U.S. Market Expansion Plan With Newly Created Advisory Board

November 01 10:14 2021
Foodtech Start-up Implements U.S. Market Expansion Plan With Newly Created Advisory Board
The Live Green Co. is a fast-growing Chile-origin startup revolutionizing the plant-based food industry and disrupting the way the world consumes food.
The Live Green Co. establishes an advisory board comprised of marquee-named individuals from areas of food safety, scientific advisors, and business strategists

Santiago, Chile – November 1, 2021 – The Live Green Co., a fast-growing Chile-origin startup revolutionizing the plant-based food industry and disrupting the way the world consumes food, is readying for expansion into the United States’ healthy foods market, after successfully launching its 100% plant-based food products in Chile.  The company uses a proprietary artificial intelligence engine that blends ancestral sciences of plant nutrition with modern technology to profile the animal as well as any synthetic and processed ingredients to recommend a 100% plant alternative to the food product that is tastier, healthier, and more sustainable.

The Advisory Board will be composed of well-known and respected experts, scientists, and professionals who will guide the company as it expands its brand and technology offerings internationally.  Advisory board members will be announced as agreements are finalized.

“I am excited about our company’s expansion plans,” stated Priyanka Srinivas, the company founder and CEO.  “The group of individuals we are bringing together will facilitate a smooth entrance into the United States market, enhance our credibility, and provide greater access to global talent.”

The Company recently announced that Dr. James Marsden, the former United States Department of Agriculture advisor, White House Food Safety advisor, and Executive Director of Food Safety for Chipotle Mexican Grill, Inc. (NYSE: CMG), was named as the first member of the Advisory Board. Dr. Marsden stated, “My decades of food safety experience, insightful industry knowledge, and network will allow the company to identify strategic synergies with other US market participants and, thereby, grow the collaborative business model The Live Green Co. envisions. Priyanka has an unparalleled vision for this company in terms of quality, safety, and consumer acceptance.  She is taking the steps to deliver on that vision and I am proud to be associated with this transformative company.” 

“Having Dr. Marsden accept our offer to serve as an advisory board member is a great win for The Live Green Co.,” said Priyanka Srinivas. “As we focus on clean label solutions in the food industry Dr. Marsden, who believes in our vision and supports our message, will be a crucial part of the company’s future successes.”

Dr. Marsden will continue to serve on the advisory board with Chipotle Mexican Grill. 

Recently, The Live Green Co. received financial backing from Sigma Alimentos, a unit of giant Mexican conglomerate Alfa SAB. TLGC has been recognized as a Top 10 Food Innovation from Chile for 2020 and 2021 and is the first food technology company from Latin America to receive BCorp. certification.

About The Live Green Co. 

Founded in 2019 by Priyanka Srinivas, recognized as one of the Top 100 Women Leaders in Chile, The Live Green Co. utilizes biotechnology and artificial intelligence to develop 100% plant-based foods while adhering to the United Nations Sustainable Development Goals of good health, good work, and growth and responsible production.  Charaka is the company’s proprietary AI engine that blends ancestral sciences of plant nutrition with modern technology to profile the animal as well as synthetic and highly processed ingredients in our daily food products.  The AI engine recommends a 100% plant alternative to the analyzed food product.  Not only does Charaka take a fraction of the R&D time and money, but The Live Green Co. products are tastier, healthier, and more sustainable.

For more information visit www.thelivegreenco.com

Source: The Live Green Co.

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