Pretty Hunter Relaunches Wilderness Warriors to Empower Women Outdoors; Featured on Michigan Out-of-Doors TV

“When Mom gets excited and confident outside, her kids follow. That spark is beautiful, it’s powerful, and it can change everything.” – Tricia Auten

Pretty Hunter, the lifestyle brand known for blending grit and glam in the great outdoors, proudly announces the relaunch of its nonprofit arm, Wilderness Warriors. This initiative is all about helping women—especially moms—step boldly into the wild, build confidence, and claim their space in outdoor traditions often dominated by men.

The relaunch kicked off with a powerful Ladies Walleye Fishing Day on the Detroit River, where women—many fishing for the first time—got hands-on experience, support, and serious fun out on the water. The day was captured in a feature by Michigan Out-of-Doors TV, which aired April 24, 2025. You can catch the full episode here:

“For years, I watched incredible outdoor programs for kids and opportunities for men—but hardly anything for women, and especially not for moms,” said Tricia Auten, founder of Pretty Hunter and Wilderness Warriors. “Through my own journey, I’ve seen how the outdoors can change everything. When Mom gets excited and confident outside, her kids follow. It’s beautiful, it’s powerful, and yes—it’s pure fierceness.”

Wilderness Warriors is building a sisterhood—an authentic community for women ready to try something new, connect with nature, and support one another. Whether you’ve never held a fishing rod or always wanted to try hunting, this is your invitation to get out there.

Their next event is already set: a guided duck hunt on September 27, 2025. No experience? No problem. This is all about creating a space where women can learn, grow, and feel completely welcome in an environment often reserved for others.

Through every cast, every shot, and every breakthrough moment, Wilderness Warriors is proving that women belong in the woods, on the water, and in every part of the outdoor world—with boldness, beauty, and purpose.

Want to be part of it? Like, follow, share, or message the team directly through the Wilderness Warriors Facebook page.

For more information, please visit

Pretty Hunter Facebook Meta

Michigan Out-of-Doors TV Video Link: https://www.youtube.com/embed/GaDJPCKUzA8

Media Contact
Company Name: Pretty Hunter
Contact Person: Shayna Levin, Director of Operations
Email: Send Email
Phone: 2483304993
City: Clarkston
State: Michigan
Country: United States
Website: https://www.prettyhunter.com/