JAMESTOWN, NY – June 26, 2025 – DLX Mattress is proud to announce a new partnership with Knickerbocker, makers of the Embrace360™ Platform Bed. This collaboration brings together two family-owned and operated manufacturers based in Upstate New York.
As part of this partnership, DLX Mattress will sell and promote the Embrace360™ Platform Bed by Knickerbocker on its website. “We’ve been looking for the right platform bed to recommend to our customers and this is the one,” said Jim Pullan Jr., owner of DLX Mattress. “Knickerbocker shares our values as family-run business focused on quality and committed to making things right here in New York so this partnership just makes sense.”
The Embrace360™ Platform Bed is now available for purchase at https://dlxmattress.com, with direct shipping from Knickerbocker’s facility and full compatibility with all DLX mattress models.
Both companies take pride in building products that last, without the gimmicks or marketing fluff that often dominate the bedding industry. The Embrace360™ is a reflection of that philosophy, with a straightforward and reliable design just like a DLX Mattress.
“We’re thrilled to work with another family-owned company that shares our values of craftsmanship, integrity, and commitment to local jobs,” said Jim Pullan Jr. “Knickerbocker makes every one of their bed frames in New York, just like we make every one of our mattresses here in Jamestown. This partnership is about standing behind the idea that great things are still being made right here in Upstate New York.”
In addition to offering the Embrace360™ directly to DLX customers, the two companies will collaborate on joint marketing efforts to promote family-owned businesses and elevate awareness of Upstate New York’s manufacturing heritage.
For more information, visit dlxmattress.com.
Media ContactCompany Name: DLX MattressContact Person: Jim Pullan Jr., Vice PresidentEmail: Send EmailPhone: (716) 665-2247Country: United StatesWebsite: www.dlxmattress.com
