Best-Selling Author & Sales Trainer Anthony Iannarino Launches Top-Ranking Fourth Book

April 29 16:06 2022
The New Book Ranked Number One New Release In Sales & Selling, Business Selling, and Marketing Category.

Celebrated sales trainer, speaker, and coach, Anthony Iannarino, earns himself yet another successful book launching with the release of his fourth publication. The book entitled, ‘Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative,’ achieved the number one position in the Sales and Selling, Business Selling, and Marketing section.

The much-anticipated book was also ranked 637th out of the 33,000,000 books on, placing it within the top two percent of the store’s entire selection.

In his 272-page book, Iannarino imparts what he refers to as attaining a “one-up” position. This innovative approach encourages sales professionals to approach every sales opportunity from a standpoint of having authority and expertise on the subject matter.

“The factors that determine success and failure when it comes to creating value and becoming a trusted advisor is your ability to be One-Up,” explains Iannarino. He further states, “The main concept in Elite Sales Strategies is the strategy of being One-Up, meaning you know more than your clients do, as it pertains to the decision your clients need to make to improve their results. Your client is One-Down, not because they are not smart, but because they don’t buy what you sell often enough to know more than you do.”

This, of course, is not Iannarino’s first time producing a top-ranking title. In 2016, his first book, ‘The Only Sales Guide You’ll Ever Need,’ made its way to becoming a best-seller on USA Today, Amazon, and the American Booksellers Association.

This was followed by ‘The Lost Art of Closing: Winning the 10 Commitments That Drive Sales,’ just ten months after the first launching. This second book was also included in Amazon’s best sellers.

His third publication, released in 2018, also garnered much acclaim from readers. Eat Their Lunch: Winning Customers Away from Your Competition was his first book to tackle ​​competitive displacements and earned an impressive 4.5 rating on Amazon out of nearly 300 reviews.

An internationally-recognized sales leader with over twenty years of experience, Anthony Iannarino has coached more than 321 sales teams worldwide in establishing a working revenue growth plan that is adapted to today’s market.

Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative is available on Amazon in e-book and hardbound formats.

More information about the book can be found on Anthony Iannarino’s blog at

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Company Name: Anthony Iannarino
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