On April 24th, the 2025 Chery International Eco Exhibition officially commenced at Chery’s global headquarters in Wuhu, drawing over 5,000 dealer representatives and media professionals from 97 countries. The venue buzzed with excitement as multilingual exclamations of admiration echoed through the crowds. As China’s automotive export leader, Chery International showcased its technology-driven philosophy with user-centric innovations at the “Chery+World” themed extravaganza. The exhibition not only featured 11 flagship models across Chery’s 5 sub-brands, but also immersed visitors in interactive eco-scenes, cutting-edge tech experiences, and a buzzing brand boutique, offering visiters an immersive experience in the innovative spirit of China’s automotive excellence.
Record crowds at the Eco Exhibition: where cutting-edge technology meets immersive experience
The expo’s visionary architecture transforms traditional displays into a living “Eco-City” that is both a product showcase and a multifunctional, modular space. It breaks from static auto show conventions and constructs a comprehensive space integrating various life scenarios, drawing numerous visitors to stop and take photos.
The CHERY brand centers around the family, meticulously crafting a novel living scenario that embodies a green “human-car-home” ecosystem. Upon entering the CHERY exhibition area, visitors are immediately immersed in a futuristic living laboratory, with the vehicle’s fragrance system and audio equipment creating a mobile living room ambiance. The T4 professional workspace meets people’s needs for in-car office work, while the T7 dual-person space is designed for a comfortable and private experience for couples or friends traveling together. Among the bustling booths, professional interpreters were surrounded by crowds, passionately explaining Chery’s hybrid powertrain innovations and smart ecosystem integrations.
Turning our attention to the EXEED exhibition area, it resembles a high-end technology salon. Visitors are treated to a cozy experience courtesy of the coffee car, while also being captivated by the allure of smart technology, such as the rear large screen and the in-car T-BOX. Furthermore, nearby stands a 1:1 replica of the ES chassis model, exuding a strong sense of technology. The remote parking demonstration in the outer field garnered considerable attention from users, who watched in awe as parking maneuvers were effortlessly executed via mobile phone operation. The precision of the control elicited rounds of applause from the onlookers.
The OMODA & JAECOO exhibition area is brimming with surprises as well. Inside the eco-camping exhibition area, several creatively modified vehicles made a stunning debut. The J6 modified car, boasting a tough exterior and smooth lines, offers an even more carefree driving experience. The OMODA E5, which is not only stylish in appearance but also highly functional, stands out as an ideal choice for outdoor camping. A dealer from South Africa exclaimed, “We had previously submitted feedback suggesting the need for more modification parts suitable for camping, and unexpectedly, official modification parts were indeed introduced this time!”
For young consumers who pursue individuality and self-expression, the iCAUR exhibition area is also a must-visit. Inside the confidential room, there are novel design details and an array of modification parts, demonstrating the brand’s keen understanding of the trends that young consumer groups focus on. In the outer area, by displaying rich ecological products such as coffee machines and foldable storage boxes, users can sense the brand’s youthful vitality in reshaping the world trend with new energy, satisfying young consumers’ quest for personalized and convenient lifestyles.
Interactive experience zone: where innovation meets your fingertips
In addition to showcasing brand models, the AIMOGA robots excelled as intelligent guides within the venue, moving through every corner of the exhibition hall. They offered enthusiastic and attentive reception and guidance services, while also providing lively and professional explanations in response to visitors’ inquiries. Their conversations went on smoothly, captivating the media and dealers from various countries who marveled at their capabilities. Outside the venue, the Argos robotic dog off-road challenge was also in full swing, drawing considerable attention at the scene.
In addition, the Eco Exhibition also featured a retail booth, showcasing a variety of intriguing peripherals such as car models, tea sets, microphones, panda plush toys, business backpacks, and luggage. The collaborative and interactive experience was extremely engaging. European users with blond hair and blue eyes, Middle Eastern dealers in headscarves, African bloggers with dreadlocks… media dealers from different regions queued up eagerly to scan codes and make purchases, making the retail booth extremely crowded. In just two days, the sales volume exceeded 60,000 yuan, with the exquisite eco-friendly products such as car models, panda toys, and backpacks in high demand and receiving unanimous praise from everyone.
The T4 Space Blind Box sparked curiosity with its mysterious missions, while the Discharging Lab offered practical, hands-on instruction on vehicle-to-load (V2L) technology. One media participant in the outdoor activities remarked, “The practical teachings at the Discharging Lab were truly impressive. Chery consistently amazes us and fulfills our needs across diverse scenarios.”
From hybrid technology to intelligent ecosystems, from localized products to globalization strategies, the 2025 Chery International Eco Exhibition has not only established a brand ecosystem characterized by “strong perception, high interaction, and multiple dimensions,” but also showcases Chery International’s precise and adept response to the diverse needs of the global automotive market. Looking ahead, Chery International will continue to be guided by the principles of “New Technology, New Integration, and New Mission”, collaborating closely with global partners to expedite the enhancement of brand value and forge a new landscape for future mobility.
Media ContactCompany Name: CHERY InternationalContact Person: Rick LuoEmail: Send EmailPhone: +86 13635679251City: WuhuCountry: ChinaWebsite: https://www.cheryinternational.com/pc/aboutchery/introduction/index.shtml
