According to Arizton’s latest research report, the U.S. luxury resale market is growing at a CAGR of 7.07% during 2024-2030.
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Report Scope:
Market Size (2030):USD 13.04 Billion
Market Size (2024):USD 8.65 Billion
CAGR (2024-2030):7.07%
Historic Year: 2021-2023
Base Year: 2024
Forecast Year: 2025-2030
Market Segmentation: Product Type, Gender, Distribution Channel, and Geography
Geographic Analysis: U.S. (South, West, Midwest, and Northeast)
Market Overview
The luxury resale market encompasses the buying and selling of pre-owned high-end goods such as designer handbags, watches, clothing, shoes, and accessories. This sector is gaining traction as consumers seek affordable access to luxury, rare or discontinued pieces, and more sustainable fashion choices. It serves as a gateway for first-time luxury buyers, especially among Gen Z, who value both sustainability and exclusivity. Key resale platforms spanning e-commerce websites, physical boutiques, and curated collector networks are evolving rapidly. Artificial intelligence (AI) and machine learning (ML) are increasingly employed to detect counterfeit items, enhancing trust and minimizing fraud risk. In parallel, virtual try-on technologies and 3D product visualization tools are reshaping the customer experience. For example, in 2023, eBay rolled out an AR-based virtual try-on for sneakers, with plans to expand into luxury accessories and apparel. Luxury brands are now engaging younger demographics by leveraging the digital platforms where they spend the most time, social media—thus redefining what modern luxury means in an increasingly conscious and connected world.
Collaborations Between Luxury Resale Platforms and High-End Fashion Brands
High-end fashion brands and luxury resale platforms have been collaborating which reflects they are adapting to changing consumer tastes. Few 2024 – 2025 collaboration shows that luxury brands and platforms are leveraging resale partnerships to enhance brand value. Luxury brands are recognizing the potential of the resale market to drive growth, expand their customer base, and maintain relevance in an increasingly digital and value-driven market. A notable example is Hearst Newspapers, LLC’s February 2025 announcement: Walmart has partnered with Rebag to offer pre-owned luxury goods from Chanel, Prada, and Louis Vuitton through its new Luxe Resold initiative on Walmart.com. This collaboration reflects how luxury brands and platforms are leveraging resale partnerships to enhance brand value. By tapping into the growing demand for pre-owned goods, they are offering customers more convenient access to luxury items while reinforcing brand desirability.
The Gen Z Effect: Driving Sustainable Growth in Luxury Resale
Millennials and Gen Z are transforming the luxury resale market by prioritizing sustainability, affordability, and individuality in their purchasing decisions. With inflation and economic uncertainty on the rise, nearly 30% of Gen Z shoppers now turn to secondhand luxury items to access premium brands at more affordable prices. This shift is fueling market growth. As eBay’s Global Manager of Luxury states, “Pre-loved is trending among Gen Z,” as younger consumers seek unique, cost-effective, and ethical fashion options. A 2024 City AM Limited survey revealed that almost 90% of Gen Z consider sustainability crucial when purchasing pre-owned items, with two-thirds citing cost savings as a major factor. These changing values are not only reshaping luxury consumption but also pushing brands to adapt and evolve.
U.S. Resale Market: Regional Shifts in Luxury Demand
The Southern U.S. holds the largest share of the luxury resale market, supported by its growing population, urban development, and strong demand for high-end fashion. The region’s culture of lifestyle spending and aspirational purchases continues to drive sales of both new and pre-owned luxury items. The Western U.S. also plays a key role, with cities like San Francisco and Los Angeles serving as hubs for major resale platforms such as The RealReal, Rebag, and Poshmark. Consumers in this region are highly engaged across digital and physical resale channels. In the Midwest, demand is growing steadily due to rising interest in value and sustainability among young professionals in cities like Chicago and Minneapolis. While the Northeast has a smaller share, New York remains a major contributor, with strong resale activity and flagship locations that reflect its established fashion culture.These regional trends highlight how consumer preferences and platform presence are shaping the future of luxury resale across the U.S.
Key Vendors
Key Company Profiles
Other Prominent Company Profiles
Segmentation & Forecasts
Product
Gender
Distribution Channel
Geography
What Key Findings Will Our Research Analysis Reveal?
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