SOUTH HACKENSACK, N.J. – June 10, 2026 – Royal Entertainment, based in South Hackensack, NJ, will be transitioning into the full-service event planning market, centralizing entertainment, vendor coordination and day-of management under a single contract for corporate and private Clients throughout Northern New Jersey, New York City and Connecticut. The transition is part of an ongoing movement towards consolidation within the US Event management market — estimated to be worth $285.18 billion in 2024, but anticipated to reach $471.44 billion by 2033 (Grand View Research), with event planning identified as the most rapidly consolidating service segment. For over a decade, the company has operated in the regional events market providing special event entertainment services such as dj services, casino night rental equipment, photo booths, etc. Now, they are shifting their business model to serve as a general contractor, and provide all event related services from planning to execution via a single contract.
High fragmentation creates increasing demand for consolidated service providers
According to IBISWorld’s 2025 industry report on party & event planning, the u.s. Party & event planning industry is classified as “highly fragmented” due to varying degrees of competition depending upon location and no dominant national provider serving the mid-range segment. Further, Market.us estimates that the global event management services market was valued at $11.3 billion in 2024 and will grow to $42.6 billion by 2034 with an annual compound annual growth rate (“cagr”) of 14.2%. Event planning represents the leading service type in terms of revenue share at 38%. Vendor fragmentation is considered to be the greatest operational challenge facing professionals operating within the event management industry. As reported in NimbleWork’s 2025 event industry survey, 49% of surveyed event planners indicated that juggling multiple vendors and coordinating with them to meet timelines/deadlines represented their greatest difficulty. Similarly, 29.6% of respondents cited increasing costs associated with vendors as a structural issue. Additionally, meeting spotlight reports that 65% of planners experience excessive audio-visual costs and 75% report excessive food and beverage costs associated with their events – both of which are directly attributable to the lack of bundling or coordinated vendor relationships among planners. Enterprise level consolidation is intensifying
Long term contracts with Fortune 1000 companies now represent 36.8% of planners’ revenue pipelines according to market growth reports — thereby driving structural demand for providers capable of delivering consolidated vendor networks, optimized logistics and unified accountability structures.
Highest density regional market area
As referenced previously, royal entertainment’s principal geographic market — Northern New Jersey, nyc and Fairfield County ct — represents one of the highest density regional markets in the u.s. For event activity. Specifically, Bergen County, nj, where royal entertainment is located, is situated only twelve miles from Midtown Manhattan — and provides access via i-80, rte. 4 and nj transit bus lines — and hosts numerous corporate headquarters and venues hosting corporate and other types of events resulting in year round demand for events. Corporate events represent largest segment of domestic event management market
Market.us indicates that corporate events represent the largest segment of the domestic event management market at approximately 44%. Likewise, corporate organizations represent approximately 46% of total end user spend. The ny metropolitan statistical area — which includes northern nj — represents the highest concentration of Fortune 500 corporate headquarters in the nation, thereby creating an out-sized corporate event market opportunity versus comparable geographic areas.
Total employment within the u.s. Event industry exceeded 155,800 jobs in 2024 — a record high — according to bls statistics. The ny metro area consistently generates an above average percentage of total national employment in event services. Demand from corporate social events continues to recover
According to IBISWorld’s 2025 industry report on party & event planning — recovery of corporate social events began in earnest during 2022 as employees returned to work and corporate client entertainment programs resumed.
“historically,” says Victor Markovski — Owner/founder of royal entertainment — “Clients in this market have taken all coordination risk upon themselves — separately contracting various vendors for entertainment, logistics, catering coordination and setup.” he continues: “a single-contract model offers much more than just convenience; it shifts responsibility for execution to one firm. This is a structural change in how events are executed — this is what the market has been trending towards.”
Full service launch offers coordination services in addition to existing entertainment capabilities
With the addition of event coordination services, vendor sourcing services and logistical coordination services — to an already established base of professional dj/mc services, casino night table rentals, photo booth systems and interactive entertainment equipment — royal entertainment is expanding its scope of offerings to include full-service planning capabilities for its corporate and private clientele. These new capabilities support corporate events (including company parties/product launches/fundraising/recognition events) as well as private events (such as wedding receptions/sweet sixteen’s/Quinceañeras/milestone celebrations).
By maintaining an in-house inventory of event equipment — as opposed to subcontracting equipment vendors — royal entertainment maintains a structural cost advantage over planners who rely solely on coordination services. Therefore, royal entertainment may present bundled service pricing options to its customers without having to increase prices substantially due to mark-up typically encountered when a planner hires separate entertainment vendors. In-person events continue to generate majority share of total revenue
In-person events generated approximately 74.75% of total revenue within the u.s. Event management industry in 2024 (Grand View Research); and will continue to represent the majority portion of total revenue generated by the industry through the remainder of the forecast period.
year-over-year growth in u.s. Events market reached 9.7%
According to Business Research Company data, year-over-year growth in the u.s. Events market reached 9.7% from 2024-25.
Industry overview
There exist approximately 5,000 establishments engaged in professional event planning/management within the United States — with combined annual revenue totaling approximately $16 billion (SBDC Net — utilizing IBISWorld data).
Above-average consolidation pressure since 2020
Since 2020 — the professional event planning and management industry has undergone above-average consolidation pressures. Mid-market Clients prefer bundled solutions over point-solution arrangements
This trend toward increased use of bundled solutions is being driven primarily by mid-market Clients desiring fewer point solution vendors vs. Using separate vendors for each aspect of their events (a trend documented by market growth reports; IBISWorld; and Mordor Intelligence within publications released from 2024 thru 2026).
Enterprise-level consolidation accelerates via private equity capital
Large-scale enterprise-level consolidation efforts have been accelerated by private equity capital within the professional event planning industry: on august 1st, 2024 Blackstone group announced that it would acquire cvent (an event management technology platform) for $4.6 billion (Mordor Intelligence). Following its acquisition of cvent — Blackstone acquired Splash ($40 million) and Goldcast ($30 million) (the latter two acquisitions were announced prior to january 31st). On december 13th, 2025 cvent announced its acquisition of on24 for $400 million.
While significant enterprise-level consolidation efforts are taking place at the software layer — i.e., cvent acquiring on24 for $400 million — the mid-market service layer remains structurally fragmented (IBISWorld — party & event planners industry report 2025).
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