SUNNYVALE, CALIFORNIA – September 3, 2026 – Uuni LLC, an executive coaching and leadership development firm specializing in high-performance execution, today announced the September 15, 2026 publication of The Disciplined Executive, a leadership book written by the company’s founder, Jani Hirvonen. Every dollar the book earns will be donated.
The Disciplined Executive applies the training methods and principles Hirvonen developed through elite athletics to the challenge of executive performance. Rather than treating leadership performance primarily as a matter of knowledge or insight, the book argues that leadership capability functions more like conditioning: it is developed through repetition, measured against a standard, and diminished when the training stops.
Hirvonen brings an unusual combination of athletic and corporate experience to that argument. He competed in Taekwondo at a world-class level for 16 years as a national team member before moving into corporate life. He is also a two-time IRONMAN All World Gold Athlete, ranking within the top two percent of his age group globally.
Alongside his athletic career, Hirvonen has spent more than two decades working across technology, research, consulting and publishing. He has led regional and global business functions across Europe and the United States, including leadership roles at Google.
The book brings those two careers together. Where traditional executive development can treat leadership as a milestone associated with promotion or seniority, Hirvonen presents it as an ongoing discipline built through daily habits, deliberate practice, personal accountability and a willingness to be measured.
The framework addresses what Hirvonen describes as a widening gap between organizational complexity and leadership readiness, as companies are increasingly required to operate with greater speed and precision while demands placed on executives continue to rise.
“I build disciplined, high-performing organizations that lead with integrity and deliver results,” Hirvonen writes in his own description of his approach. The Disciplined Executive is an effort to make that method transferable.
The principles presented in the book also extend the work Uuni already conducts with its clients. The firm’s coaching model is built around a four-stage process beginning with assessment, using tools including PXT Select and Checkpoint 360 alongside structured feedback and qualitative interviews. This establishes a defined starting point against which progress can be measured rather than assessed solely by impression.
Uuni is a certified provider of both instruments and works in partnership with Summit Assessment Solutions. The firm holds memberships with the International Coaching Federation, the International Association of Coaching and the European Mentoring and Coaching Council.
Hirvonen holds executive and team coaching certifications from the Center for Executive Coaching, is an NACD Certified Director, and carries coaching credentials from USA Triathlon and USA Taekwondo, along with NASM certification in sports nutrition. In May 2026, he was appointed to the Global Advisory Board of the Forttuna Business Council.
The commitment to donate every dollar earned by the book is consistent with Uuni’s existing work. The company operates a pro bono coaching program for nonprofits serving local community causes and underrepresented groups, while Hirvonen has worked in the nonprofit sector alongside his corporate career. Directing the book’s entire earnings to charity removes the commercial incentive typically associated with a business book launch.
The company’s name reflects a similar philosophy. Uuni is the Finnish word for “oven,” chosen to represent a process of transformation that requires time and sustained heat rather than a single decisive moment.
The Disciplined Executive will be published September 15, 2026. Further information about the book and Uuni’s executive coaching and leadership development programs is available at www.theuuni.com.
About Uuni LLC
Uuni LLC is an executive coaching and leadership development firm focused on high-performance execution. Through targeted coaching and performance conditioning, Uuni equips leaders and teams to bridge the gap between strategic vision and operational excellence in order to achieve sustained, measurable results. Founded in 2024, the company is based in Sunnyvale, California.
Media ContactCompany Name: Head of Communications, Uuni LLCContact Person: Meggin LanierEmail: Send EmailCountry: United StatesWebsite: www.theuuni.com
