Hanoi/Vietnam – September 03, 2026 As international families increasingly seek more personalised, flexible and meaningful travel experiences, Lux Travel DMC is strengthening its focus on tailor-made family journeys in Vietnam. The move reflects the company’s continued commitment to developing private travel experiences that respond to the needs of different generations while allowing families to discover Vietnam at their own pace.

Vietnam’s international tourism market has maintained strong growth in 2026. The country welcomed 12.25 million international visitors in the first six months of the year, an increase of 14.9% compared with the same period in 2025, according to the Viet Nam National Authority of Tourism. The continued growth is creating new opportunities for tourism providers while also raising expectations for more differentiated and personalised travel experiences.

For families, these expectations are particularly important. Travelling with children, teenagers or several generations often requires a different approach to itinerary planning. Families may have different interests, energy levels and expectations within the same journey, making flexibility, pacing and carefully selected experiences essential to a successful holiday.

Lux Travel DMC has long positioned private and tailor-made travel at the centre of its approach. Its family journeys are designed around the individual family rather than a fixed programme, allowing travel designers to consider the children’s ages, interests, preferred pace and the parents’ expectations when shaping the journey. The company currently offers dedicated family travel experiences across Vietnam, including journeys that combine major destinations with cultural encounters, nature and activities designed to engage younger travellers.

The company’s approach also places greater emphasis on the quality of experiences rather than simply the number of destinations included. Families may explore Vietnam’s heritage sites, discover local food and traditional crafts, meet communities, experience rural life or participate in activities connected with nature and responsible tourism. These experiences are selected according to the age and interests of each family, with the aim of making Vietnam accessible and engaging for children while remaining meaningful for adults.

This focus is also reflected in the company’s existing family travel products. One of Lux Travel DMC’s Vietnam family journeys, for example, combines cultural discovery with local experiences and a sustainable programme designed to help children understand the environmental impact of everyday choices. The company also promotes family journeys at a slower pace, allowing travellers to spend more time in each destination rather than moving continuously between highlights.

Accommodation and transportation form another important part of the experience. Lux Travel DMC selects hotels, resorts and cruises according to the needs of each family, while private transportation and flexible arrangements help reduce unnecessary travel time and allow changes to be made when required. For multi-generational families in particular, this can make the difference between a demanding itinerary and a comfortable journey that everyone can enjoy.

At the same time, the company sees luxury family travel as more than adding premium services to a conventional holiday. Comfort should create more opportunities for families to enjoy the destination, rather than separate them from it. This means combining high standards of hospitality with authentic encounters, local expertise and experiences that encourage families to connect with Vietnam.

“Family travel is ultimately about sharing time and experiences together,” said Pham Ha, Founder and CEO of LuxGroup. “Every family has its own rhythm and its own interests. Our responsibility is to understand those differences and design a journey that allows everyone to enjoy Vietnam in their own way, while creating experiences that they can remember together.”

With more than 20 years of local expertise, Lux Travel DMC continues to develop its family travel offering as part of its wider commitment to personalised and responsible tourism. The company believes that the next generation of family travellers will place greater value on authenticity, flexibility and meaningful experiences alongside comfort and service.

For travellers planning a Vietnam family vacation, Lux Travel DMC’s local travel designers provide personalised advice on destinations, travel seasons, accommodation and experiences, creating private journeys designed around each family’s needs rather than a standard package.

About Lux Travel DMC

Lux Travel DMC is a Vietnam-based destination management company and luxury tour operator, specialising in tailor-made private journeys across Vietnam and Southeast Asia. With more than 20 years of local expertise, the company designs personalised travel experiences combining luxury, authentic cultural encounters and responsible tourism. Its travel portfolio includes family holidays, honeymoons, cultural journeys, sustainable travel, luxury cruises and ultra-luxury experiences.

 

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Company Name: Lux Travel DMC
Contact Person: Nguyen Huyen
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Country: Vietnam
Website: https://luxtraveldmc.com/